Course curriculum

  • 1
    Introduction
    • Introduction
    • Introduction
  • 2
    1. Review Your Current Marketing
    • Tutorial
    • VIDEO 1
    • WORKSHEET 1
  • 3
    2. SWOT Analysis Part 1
    • Tutorial
    • VIDEO 2
    • WORKSHEET 2
  • 4
    3. SWOT Analysis Part 2
    • Tutorial
    • VIDEO 3
    • WORKSHEET 3
  • 5
    4. Statement of Opportunities
    • Tutorial
    • VIDEO 4
    • WORKSHEET 4
  • 6
    5. Target Audience Part 1
    • Tutorial
    • VIDEO 5
    • WORKSHEET 5
  • 7
    6. Target Audience Part 2
    • Tutorial
    • VIDEO 6
    • WORKSHEET 6
  • 8
    7. Your Brand - USP - Mission - Vision
    • Tutorial
    • VIDEO 7
    • WORKSHEET 7
  • 9
    8. Your Team
    • Tutorial
    • VIDEO 8
  • 10
    9. Competitor Analysis Part 1
    • Tutorial
    • VIDEO 9
    • WORKSHEET 9
  • 11
    10. Competitor Analysis Part 2
    • Tutorial
    • VIDEO 10
    • WORKSHEET 10
  • 12
    11. Finances
    • Tutorial
    • VIDEO 11
    • WORKSHEET 11
  • 13
    12. Business Goals
    • Tutorial
    • VIDEO 12
    • WORKSHEET 12
  • 14
    13. Marketing Objectives
    • Tutorial
    • VIDEO 13
    • WORKSHEET 13
  • 15
    14. Marketing Mix - Product
    • Tutorial
    • VIDEO 14
    • WORKSHEET 14
  • 16
    15. Marketing Mix - Price
    • Tutorial
    • VIDEO 15
    • WORKSHEET 15
  • 17
    16. Marketing Mix - Place
    • Tutorial
    • VIDEO 16
  • 18
    17. Marketing Mix - People
    • Tutorial
    • VIDEO 17
    • WORKSHEET 17
  • 19
    18. Marketing Mix - Processes
    • Tutorial
    • VIDEO 18
    • WORKSHEET 18
  • 20
    19. Marketing Mix - Physical Evidence
    • Tutorial
    • VIDEO 19
    • WORKSHEET 19
  • 21
    20. Marketing Mix - Promotion Part 1
    • Tutorial
    • VIDEO 20
    • WORKSHEET 20
  • 22
    21. Marketing Mix - Promotion Part 2
    • Tutorial
    • VIDEO 21
  • 23
    22. Marketing Mix - Promotion Part 3
    • Tutorial
    • VIDEO 22
  • 24
    23. Marketing Mix - Promotion Part 4
    • Tutorial
    • VIDEO 23
  • 25
    24. Marketing Mix - Promotion Part 5
    • Tutorial
    • VIDEO 24
    • WORKSHEET 24
  • 26
    25. Marketing Mix - Promotion Part 6
    • Tutorial
    • VIDEO 25
  • 27
    26. Marketing Mix - Promotion Part 7
    • Tutorial
    • Video 26
  • 28
    27. Resources
    • Tutorial
    • Video 27
    • WORKSHEET 27
  • 29
    28. Action Plan (Part 1)
    • Tutorial
    • Video 28
    • WORKSHEET 28
  • 30
    29. Action Plan (Part 2)
    • Tutorial
    • Video 29
    • WORKSHEET 29
  • 31
    30. Measure Your Marketing
    • Tutorial
    • Video 30
    • WORKSHEET 30